Mercedes Benz on its telematics platform, mbrace2:
Chapter 1: Freedom of time. “The digital world has long been in a different time zone from the automotive world,” Zetsche said. People may drive decades-old cars, but no one’s using a 20-year-old mobile phone, he said.
Chapter 2: Freedom of speech. “The freedom of not just talking to your car, but also being understood by it,” Zetsche said. Speech offers a new way to interface with the vehicle and accomplish tasks.
Chapter 3: The freedom of access. “The car gives you access to a whole world of opportunities,” Zetsche said, but it used to require ownership. Connectivity can “free you” from the car’s hardware to communicate.
Chapter 4: Freedom of energy. As both the consumer electronics and auto industries grow at “a remarkable pace,” side effects — on climate, on natural resources — loom. That’s bad business no matter how you cut it. ”Oil may cost us more than what we pay at the pump,” Zetsche said. ”Electric mobility marks the beginning of the post-oil era.”
Chapter 5: Freedom of information. Using information in new ways, such as utilizing data from sensors in cars around you to notify you that congestion, or slippery road conditions, are ahead. ”We use the web to manage huge amounts of data traffic,” Zetsche said. ”So why not use it to manage huge amounts of road traffic?””
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