“Many angles were considered, from developing a “host” character to making a brainy trivia game, but we decided the approach that felt the truest was making the app a tour of Scotland. For the identity, we came up with the name PROOF, a play on proving your knowledge of scotch, and also on the concept of alcohol purity.” (via)

“Many angles were considered, from developing a “host” character to making a brainy trivia game, but we decided the approach that felt the truest was making the app a tour of Scotland. For the identity, we came up with the name PROOF, a play on proving your knowledge of scotch, and also on the concept of alcohol purity.”

(via)

This was posted 5 months ago. It has 0 notes. .